Community Manager – social media and digital platforms

Job description

£22k - £28k depending on experience


Job Description

You’ll manage the online presence for a select number of talent owned e-commerce brands by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Job specification:

  • Operating the social platforms for a small number of select high profile client businesses ranging from fitness to beauty
  • Agreeing a ‘tone of voice’ and brand language consistent with each business plan and adopting a playful but professional public facing narrative on behalf of each brand
  • Creating and nurturing an online community for e-commerce brands using best practices
  • Devising and pitching fresh ideas to drive engagement using vehicles such as competitions, challenges, giveaways and other engaging and unique approaches
  • Providing reports outlining how KPI’s are being met, identifying barriers and working to find solutions
  • Knowing when to report up to senior staff and when to make shared decisions to ensure each business is resilient
  • Develop creative and engaging social media strategies
  • Manage the day-to-day handling of all social media channels such as Instagram, Tiktok and YouTube, adapting content to suit different channels
  • Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
    create engaging multimedia content (and/or outsource this effectively) across multiple platforms
  • Form key relationships with influencers across the social media platforms
  • Undertake audience research
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
  • Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
  • Analyse competitor activity


Job requirements

Who We Are Looking For

  • An ambitious, self-starter who is looking to work both autonomously and collaboratively. You will be able to conceive ideas and bring them to fruition, enlisting the skills of those around you to build great campaigns.
  • A personable, strong strategic thinker who understands the landscape and values the importance of collaborative working with talent mangers and their respective clients.
  • Passionate about contemporary culture and creative work relevant to Insanity’s roster e.g. artwork, photography, content creation.
  • A passion for championing new/emerging talent.
  • A background in digital marketing (within fitness / beauty preferred) and/or experience within digital retail
  • A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
  • Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • Knowledge and understanding of algorithms and search engine optimisation
  • Creative skills for contributing new and innovative ideas
  • Strong communication and people skills for articulating ideas to colleagues and
  • clients
  • Leadership qualities to lead and motivate a team
  • Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers


Why us?

Insanity Group is a privately owned group of media companies operating from offices in London and Los Angeles. We represent top tier artists in the music, broadcast, live and ‘digital first’ markets and operate a record label with Sony Music.

We are in hyper growth mode and have continued to make bold decisions throughout the pandemic. We have made 10 additional hires over the last twelve months; and we are currently making further hires across the business which will take us to 65 colleagues globally. And we don’t plan on stopping there…

There’s something different about us and when people join us, it's the first thing they comment on. We do things differently and it’s not accidental. Some of our most successful colleagues started with us as an assistant. Some have been with us for more than 10 years! At our core, we know that Insanity is the sum total of its people, whether that’s our colleagues or our artists. We focus on our colleagues’ wellbeing as we know this is more than just a job. All of our colleagues enjoy paid mental health support and comprehensive private medical insurance as well as regular team socials and away days.

Our role is to empower our clients to tell their stories and our talent are at the heart of every decision we make. We go more than the extra mile to break down barriers and achieve that. We aren't afraid of challenge, and we like to robustly confront old, stuffy ways of doing things. You won’t find a hierarchy here. We embrace tech, we embrace flexibility, and we collaborate. We are not afraid of risk and we make bold decisions. We believe that building deep professional connections is the best way to do business, but we also believe that clients need to be protected and we aren’t afraid to do that either.

We also believe that the role of talent manager, record label executive and live agent is changing. Our clients rightly expect more, and we love to impress. Our mission is to never get complacent, to lead the way and be a noisy, bold, ambitious and ethical business that continues to turn heads.

This role is specifically working across a small number of businesses which we operate with our high profile clients. The successful candidate will manage the social media and community engagement side of these businesses in concert with wider team around the client.


Why you?

We know some companies may say no two days are the same to lure you in and then reality sets in. That’s not the case with us, so you’ll need to be able to think fast on your feet and actively tackle those inevitable last-minute surprises with a degree of confidence and pragmatism.

Our team operate on a different frequency and so if you’re looking for a routine 9-5, that’s OK, but we aren’t for you.

We are looking for an exceptional team player with the ability to work collaboratively and the capacity to effectively work across a select number of client projects. This is a unique role and opportunity to join a growing and diverse business, encompassing managed clients, and their business ventures.

You will be responsible for driving audience growth and engagement across a small number of managed clients’ businesses. With a particular focus on digital strategy, customer service and partnerships, you will actively drive social media output and provide digital campaign guidance across these key commercial projects. Your skill set will be diverse enough for you to advise on best practice, growth strategies and content plans across genres ranging from fitness to beauty.

The successful candidate will have experience in managing social media accounts and customer service for websites and platforms. You will be familiar with bloggers, social media channels (Instagram, Facebook, Youtube, Twitter, Pinterest etc.) with experience of building out digital strategy.

A strong understanding of using Google Drive for document management and file sharing is key. You’ll be an exceptional team player with a drive to work collaboratively in a team with the capacity to work across various areas of the business.

We are looking for someone who is willing to roll up their sleeves and get involved in growing our clients’ careers and expanding our business. This is a demanding and fast-paced position that provides a great opportunity to be part of a dynamic entertainment company. We require someone who is able to adapt quickly to an ever-changing market, exercise good judgment, take initiative and full ownership of their work. You won’t be micro-managed, but you will be supported to grow your career and empowered to celebrate your strengths. We offer a flat organisational structure with a highly collaborative team who are constantly sharing ideas and upskilling.


Working conditions

The role is usually carried out from 10am – 6pm from the company’s head office situated within Sony Music Entertainment’s offices close to High Street Kensington. The job will require some evening or weekend work, remote working or work-related travel for new business opportunities.

The typical working day will be eight hours with an hour for lunch. Start time allows for flexibility within core business hours. May offer flexible working hours/location at the discretion of the Directors.

The job may involve working with challenging stakeholders or clients, from time to time.

Insanity is committed to equality of opportunity for all and is committed to hiring a diverse workforce and creating an inclusive environment for all employees. We have a Diversity and Inclusion committee which is chaired by an external specialist and we are committed to enabling long lasting change in the entertainment industry.


Direct reports

The role requires a person comfortable with overseeing transactions, positively challenging any concerns and coaching junior members of staff. Direct reports may include assistants, apprentices, interns or work experience placements.