INCORPORATED IN 1997, INSANITY IS AN INDEPENDENTLY OWNED GROUP OF ENTERTAINMENT COMPANIES, WITH OFFICES IN LONDON AND LOS ANGELES. OUR TEAM OF 80 PASSIONATE INDIVIDUALS WORK ACROSS FOUR MAIN AREAS:
In talent management, we partner with premium talent to manage every aspect of their careers. Many of our clients have been represented by us for over ten years and we are proud to have supported them to become leaders in their field. They represent talent in all areas of the entertainment industry, including more traditional broadcasters, digital-first talent, content creators, writers, music artists and brand partnerships Our clients dominate all areas of entertainment, whether hosting prime time television, hard hitting documentaries or presenting the biggest radio shows on air. We are a full service team managing day to day, live and corporate, brand partnerships, image rights management and more.
Insanity Records is our independently owned record label, under a long-term frontline label partnership with Sony Music UK. Our team offer the passion and personality of an independent label, with the backing of a major label and the resources of a large entertainment group.
Insanity Studios is our in-house content creation business. We lead the development of unique ideas and IP assets across both audio and audio-visual platforms, together with the production lifecycle of numerous projects across Podcast and YouTube platforms. In the IP space, Insanity Studios has a select slate of projects in development, some of which are partnered with major film studio partners and streamers.
Our partnerships group facilitate authentic talent relationships on behalf of brands. This independent team are experts in talent sourcing and campaign management for brands who are seeking out deep connections with their brand ambassadors, who want to hit KPI’s with a personalised strategy and who need expert casting from a brands team that have a foundational understanding of talent negotiations.
Our purpose is to empower our clients to tell stories that are impactful, entertaining and meaningful. We have grown our business by putting talent at the heart of every decision we make, through collaboration and by robustly challenging old, stuffy ways of doing things. We are not afraid of risk and we make bold decisions. We believe that building deep professional connections is the best way to do business but we also believe that our clients need to be protected and we aren’t afraid to do that either.
The role of an artist manager, record label, producer and agent is changing. Our clients rightly expect more and we love to impress. Our mission is to never get complacent, to lead the way and to be a noisy, bold, ambitious and ethical business that continues to turn heads. We have made a commitment to use our business as a force for good.