About us

Insanity Group is a privately owned group of media companies operating from offices in London and Los Angeles.  We represent top tier artists in the music, broadcast, live and ‘digital first’ markets and operate a record label with Sony Music.  We are in hyper growth mode and have continued to make bold decisions throughout the pandemic.  We have made a number of additional hires over the last twelve months; and we are currently making further hires across the business which will take us to 80+ colleagues globally.  And we don’t plan on stopping there…

There’s something different about us and when people join us, it's the first thing they comment on.  We do things differently and it’s not accidental.  Some of our most successful colleagues started with us as an assistant.  Some have been with us for more than 10 years!  At our core, we know that Insanity is the sum total of its people, whether that’s our colleagues or our artists. We focus on our colleagues’ wellbeing as we know this is more than just a job.  All of our colleagues enjoy paid mental health support and comprehensive private medical insurance as well as regular  team socials and away days.

Our role is to empower our clients to tell their stories and our talent are at the heart of every decision we make.  We go more than the extra mile to break down barriers and achieve that.  We aren't afraid of challenge and we like to robustly confront old, stuffy ways of doing things.  You won’t find a hierarchy here.  We embrace tech.  We embrace flexibility.  We collaborate like you never saw.  We are not afraid of risk and we make bold decisions. We believe that building deep professional connections is the best way to do business but we also believe that clients need to be protected and we aren’t afraid to do that either. 

We also believe that the role of artist manager, record label and live agent is changing.  Our clients rightly expect more and we love to impress.  Our mission is to never get complacent, to lead the way and be a noisy, bold, ambitious and ethical business that continues to turn heads.   

We are dedicated to the careers of each of our clients and adopt a 360 degree approach to representation across the music, broadcast, and digital industries.  

In music, we manage a client’s recording, publishing, and live contracts, while proactively managing PR, branding and day-to-day.  In broadcast, we focus on the areas of television, radio, press, voiceovers, live bookings, brand management and image rights. In digital, we represent the interests of clients across the social media influencer and content creator spheres.

Our clients are signed to both major and independent record labels and publishing companies. In broadcast, we have clients employed by every major terrestrial broadcaster including BBC1, BBC2, ITV1, Channel 4 and Five.  We also work closely with the digital networks, as well as major radio broadcasters including BBC Radio 1, Capital FM, 1xtra, and Kiss FM.  

Over the years, we have worked to build our clients as global brands, utilising our international relationships in markets including, Europe, Asia, Australia and the US.

Loco Talent and Orbit Talent are our live booking agencies, exclusively representing a wealth of clients from the areas of music, television and fashion with clients booked for lucrative tours and personal appearances in the UK, Europe, US, Asia and Australia.

Insanity Special Bookings department represents high profile fashion and major label artists for DJ sets, PA/live, event attendance and after party activity around live tours and promotional activity. The agency team specialise in booking talent for fashion, branded, corporate, PR and private event activity in the UK and globally.

Insanity Records is an exciting long-term frontline record label partnership between Insanity Talent Management and Sony Music UK. 

Brand Socials is the newest division of Insanity, connecting Brands with the hottest Social Media Influencers and Content Creators.

We only work with clients we are excited about, and work hard to build long term careers.

Read about our privacy policy here.

Join us

Current openings


Business Affairs
  • London, United Kingdom
Business Support Coordinator
Business Affairs
  • London, United Kingdom
Talent Coordinator, Broadcast
  • London, United Kingdom


Insanity Group Ltd

9 Derry Street
United Kingdom
W8 5HY

Insanity Group LLC

10202 W. Washington Blvd.
Morita Building, 4th Floor
Culver City