Partnerships Manager

Overview:

·       The Partnerships Manager plays a key role within Insanity, supporting the development and execution of strategic brand collaborations across the whole group, that enhance the careers of our exciting roster.

·       The role supports all teams across the business, including the Entertainment team, Insanity Studios and Insanity Records, modelling our coordinated and collaborative approach across all Insanity businesses.

·       Prior to commencing the role, the Partnerships manager will have had experience in partnerships, influencer marketing, and / or talent management with demonstrable ability to build high-value brand partnerships, maintaining client relationships and ensuring the effective execution of campaigns.

·       The Partnerships Manager plays an important role in:

o   Supporting the development and execution of brand partnership strategies that align with clients personal brands, audience and community.

o   Working alongside team members to foster a strong relationship with clients and strategically positioning them for success in their respective fields.

o   Identifying, securing and building high value relationships with leading global brands, agencies and in-house marketing teams.

o   Managing partnerships from initial pitch, through to execution, ensuring alignment with both talent and brand objectives.

o   Nurturing relationships with key marketing industry decision makers including brand managers, agency executives and industry stakeholders.

o   Supporting other colleagues across the business in respect of branded opportunities.

o   Staying informed on social media trends, platforms, digital marketing innovations and influencer collaborations to ensure client activations are market leading.

o   At all times projecting a prosocial behaviour that aligns with Insanity’s purpose, mission, vision and values.

Responsibilities:

Brand Partnerships:

·       Support the strategy and execution of securing brand partnerships for clients across the roster including global sponsorships, endorsements, and product collaborations that align with the talents personal brand.

·       Identify and target high value partnership opportunities across a variety of sectors, including but not limited to, fashion, media, entertainment, motoring, tech, gaming and lifestyle ensuring collaborations are impactful and in keeping with company values.

·       Leverage existing relationships with marketing teams, brand managers, and agency executives to build strong, long-lasting partnerships with top-tier brands.

·       Stay informed on emerging market trends, identifying untapped sectors and engaging with both established and emerging brands.

·       Use industry knowledge to position clients as thought leaders and influencers in the marketplace, creating demand for exclusive brand collaborations.

Partnership negotiation and execution:

·       Oversee the negotiations of brand partnership opportunities, ensuring mutually beneficial terms for both talent and partners.

·       Ensure partnerships are creatively executed, aligning with both the brands marketing objectives and the talents KPI re audience engagement.

·       Collaborate with internal teams (e.g. business and legal affairs teams) and talent managers to secure the best possible terms for talent.

Client relationship building and stakeholder engagement:

·       Cultivate and nurture relationships with key decision makers at brands, agencies and marketing teams, becoming the key point of contact for all major partnership enquiries.

·       Provide strategic industry insights to clients and internal teams on how to maximise the impact of brand collaborations.

·       Maintain strong long-term relationships with key stakeholders, ensuring future partnership opportunities and ongoing business growth.

Market insight and trend spotting:

·       Stay knowledgeable of industry trends, platforms and emerging technologies, and evolving consumer behaviour to ensure that partnership strategies remain innovative and effective.

·       Identify and evaluate emerging partnership models, digital marketing strategies and new revenue streams that align with the changing landscape of the entertainment and partnership space

Share knowledge and insights regularly across the internal teams

Business Support:

·       Projecting professional and prosocial behaviour to colleagues

Environmental, Social and Governance (ESG):

·       Identifying areas for improvement within the business and advocating for positive change

·       Being an advocate for Insanity’s values and ensuring that business is carried out ethically 

Key competencies, skills, and Experience:

·       3-4 years’ experience within brand partnerships, sponsorships, or related fields, preferably within the entertainment, media or digital industries

·       Experience in negotiating and managing brand partnerships with a track record of driving revenue and achieving measurable results.  

·       Understanding of contracting, terms and deal structures in talent-led brand partnerships

·       Excellent communication and interpersonal skills, with the ability to build strong relationships

·       Demonstrable experience in social media, digital marketing, influencer marketing and brand activation strategies.

·       Proficiency in leveraging data-driven insights and performance stats to secure brand partnership opportunities and optimise future collaborations

·       Exceptional communication, negotiation and interpersonal skills with the ability to build strong relationships with both internal and external stakeholders.

·       Strong collaboration abilities.

·       Demonstrated ability to think strategically, manage multiple projects simultaneously, and thrive in a fast paced, deadline driven environment.

·       Knowledge of key industry tools and platforms for partnership development, performance tracking and audience analysis.

·       Understanding of Environmental, Social and Governance factors as they relate to our business and our industry

Insanity is committed to maintaining a workplace where all individuals are respected, valued, and empowered to succeed.